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Research papers

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children
Authors: David Cocks, Jacqueline Adams
October 1, 1978
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Citation

Cocks and Adams (1978a, October 01). Understanding children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-children